This is another project where I have been able to use my work to contribute to an important cause. In 2012 the UK Government signed the Istanbul Convention, a treaty that aims to take concrete steps to eradicating the systematic violence against women and girls, including domestic violence, honour-based violence, FGM, rape and sexual assault. The UK have yet to ratify the agreement citing devolved power issues within the UK. The four Women’s Aid federations in the UK; England, Wales, Scotland and Northern Ireland, funded by WAVE (Women Against Violence in Europe) commissioned me to create social media graphics for their campaign. These graphics were for encouraging people to lobby their MPs and bring ratifying the this important legislation a step closer*.
The focus was domestic abuse and so I chose to use backgrounds featuring wallpaper and soft furnishing patterns to set the information within a seemingly ordinary context. I used the key colours from each Women’s Aid logo so as to unite the four federations visually without having to create a new identity. I worked with a copywriter to make the text really short and punchy as there was a lot to explain in single images including 6 logos, a website, a hashtag header and a call to action. I created 2 long graphics based on statistics, 2 short in-stream graphics for Twitter and social media assets.
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*The campaign was successful, MPs present at the bill’s second reading voted 135 to 2 to push the treaty closer to ratification in the UK!