Woman Up

 

Woman Up events ask the question ‘What does it mean to be a Woman in the 21st Century?’. It’s run by some amazing women and I’ve been lucky enough to be a speaker and an attendee. The team wanted to move away from their original Wonder Woman style logo and asked me to create something illustrative that had a tattoo aesthetic and would be versatile for marketing, campaigning and event merch.

First, I sketched…

After this stage we discussed how best to represent being a 21st Century woman as inclusively as possible, so despite us all liking the more figurative elements the team wanted a visual where no skin colour was prioritised over any other (though we did wonder about a zombie green and given the slightly apocalyptic feel of the news currently I wonder if this wouldn’t have been most apt…). The team wanted to retain their original colour palette and it’s brightness meant that we could do something mainly typographic and still have the punch they wanted. And so…